CASE STUDIES.
donny’s doners
Dishing out all-day doners and dangerously good times to the people of London Fields, Donny’s quickly made an impact on the capital’s food scene with a carefully considered influencer campaign, securing visits from a series of high-profile creators including whatwillycook and merch promotion from the likes of Bel Powley and Goldie.
Campaign case study: “Doner Sessions”.
Central to the launch activation plans were a series of live DJ sessions with artists such as Theo Kottis, Alien Communications and Harrison BDP to raise brand profile and achieve intended market positioning.
homies pizza
Launched in 2021, Homies serve square-pan, Detroit-style pizza pies loaded with toppings. Team Popular takes care of content creation, social media, influencer activations, data reporting, brand collaborations and media events as part of the Everything Stack.
Campaign case study: “Lois Delivers”.
Promotional short featuring Influencer Lois White delivering Pizza to a select group of fellow content creators to reinvigorate the brand on Deliveroo. Views across Instagram Reels and TikTok exceeded 60k with a stellar engagement rate of 33% and a 26% increase in followers.