insights

Rhino USA Sold Three Months of Stock in a Day. The Discount Wasn't the Reason It Worked.

TikTok Shop's big summer sale rewards the brands that prepared months ago. The discount amplifies a content engine. It cannot invent one.

AI Already Made the Shortlist. Did Your Brand Make It?

AI-referred shoppers convert 50% higher and spend more per order. But the brands the machine recommends are not just the legible ones, they are the ones it can describe with confidence.

8 Things We Learned at the ManyChat IG Summit

Eight takeaways from the ManyChat IG Summit, from why the DM now beats the landing page to why creators own the attention influencers only rent.

Q-Commerce Is Coming for Fashion. Few DTC Brands Should Chase It

Quick commerce is spreading, but even John Lewis kept fashion off the fast van. For most UK DTC brands, saying no to 30-minute delivery is the move that protects margin and brand.

Agentic AI Will Pick Products for Your Customers. Will It Pick Yours?

Agentic AI isn't a reason to panic, but it is a reason to prepare. Here's the proactive groundwork worth starting now.

AI Made Creative Free. Taste Just Got Expensive.

Generative AI didn't democratise good advertising. It democratised producing it. When execution costs nothing, the whole job becomes the judgment a tool cannot make.

Everyone Optimised. Now Everything Looks the Same.

Eugene Healey says capitalism has colonised the body. The part marketers should sit with is what optimisation culture produces at scale: sameness, and sameness has no moat.

Will TikTok Notes Kill the Instagram Photo Dump?

Make Your Content Count in 1.7 Seconds.

Creative Collectives Aren’t Dead, They’re Evolving.