£1 per day ad strategy

We’ve all been there, your audience is steadily growing but views and engagement remains the same. How do you make sure you’re showing up in your followers’ feeds?

Here’s how we run always-on awareness ads to keep our clients visible and top-of-mind starting from just £1/day.

Why it works

  • Keeps you visible even when organic reach dips

  • Reminds followers you exist (and stops them forgetting to check in)

  • Warms up engagers who aren’t following yet

  • Builds a stronger brand presence over time

How to set it up

1. Create the campaign

  • Click Create → Awareness → Continue

  • Name it if you want, leave other settings as they are

2. Set budget

  • £1/day, running non-stop

  • Scale up if you want extra visibility

3. Choose audience

  • Custom Audience: followers + Instagram engagement

  • Turn OFF Advantage+ expansion (unless you want new reach)

  • No interests needed — your engaged audience is enough

4. Placements

  • Leave automatic (IG, FB, Stories, Explore etc.)

  • Or switch to manual if you only want Instagram

5. Pick your post

  • Use existing post/Reel (not a fresh creative)

  • Switch CTA to No Button

  • Link to your IG profile or site if you like

6. Duplicate for variety

  • Run 3 versions, each £1/day:

    • Post 1: About you (brand story/intro)

    • Post 2: Useful, save-worthy content

    • Post 3: Motivational/community-building

7. Publish & forget

  • Hit Publish, let Meta approve, and leave them running.

  • You stay constantly visible.

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