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Privacy Policy[ ABOUT ]
design AND DIGITAL marketing AGENCY UNAPOLOGETICALLY OBSESSED WITH POPULAR CULTURE.
We’re interested in people. What they talk about, what they want, what they buy.
UNDERSTAND PEOPLE, AND THE WORK really WORKS.
[ Founders ]
Chloe Caprani
Chloe has spent over 15 years building brands across hospitality, ecommerce and lifestyle, bringing together creative direction, digital strategy and commercial growth.
amanda kerr
Amanda specialises creative project delivery and partnerships, helping brands turn ideas into well-executed campaigns, launches and digital experiences.
Good taste means nothing if it doesn’t perform. Our brands, campaigns and creative assets don’t just look good. They deliver measurable outcomes.
No disappearing strategists, no hand-offs, no 'off-shoring'. The people you meet at the beginning are the people who do the work.
We work alongside internal teams, founders and stakeholders as a genuine extension of the business, building relationships designed to support the business long term.
We take a wider view of how every part of the business connects. Joined-up systems create stronger customer journeys, faster execution and more efficient growth over time.
Clients receive shared access to project management systems for full visibility into timelines, tasks and progress, alongside clear monthly reporting focused on performance, priorities and commercial impact.
Our work is shaped by extensive hands-on experience across brand, growth and digital operations. We stay immersed in trends, data and consumer behaviour so our clients can focus on what they do best.
BRANDS CREATED
EXISTING BRANDS SCALED
WEEK PROJECT DELIVERY
We start by understanding where you are, what's working and what isn't. Together, we select the right service mix, assign the right people, and build in a way that compounds over time.
01
Every project begins with a discovery call so we understand how best to support the brand. For start-ups, that means understanding the vision, the ambition and what you’re trying to build. For established brands, we audit what’s already in place, identifying gaps, inefficiencies and missed opportunities across brand, marketing and customer journey.
02
Once we understand the landscape, we build a tailored plan around what’s realistically achievable within the timeframe and available brand resources. We recommend the right service mix, identify the platforms, systems and tools required, agree what good results look like, and map out the ideal sequence of events.
03
Once the plan is in place, we move into delivery. Senior people stay close to the work, executing against the agreed priorities and refining quickly based on performance, feedback and commercial data. You’ll also have one consistent point of contact from discovery through to completion, alongside visibility into project management and progress tracking for full transparency throughout the process.
04
Once the initial scope is complete, the focus shifts from building to compounding. We double down on what’s driving results, and introduce the systems, automation and operational infrastructure needed to sharpen performance and deliver sustainable growth.
The Popular Agency is a design and digital marketing agency powered by bold ideas, market data and an unapologetic obsession with popular culture. Based in the UK, working globally.
↗ hi@popularagency.co.uk↗ Book a discovery callDTC and ecommerce brands, hospitality venues, lifestyle and entertainment. Most of our work sits in those four sectors because that's where our team has the deepest operating experience. If you're outside them but the work is interesting, ask anyway!
Both. Brand and web tends to start as a project. Paid social, SEO and lifecycle tend to live in retainer world because the work compounds. The right course of action usually becomes clear in the first call once we learn more about your goals.
Paid social and Google Ads can show movement in 30 days if the foundations are right. Lifecycle and CRO usually pay back within 60. SEO is the long-term investment, with the biggest compound returns emerging past month six.
Edinburgh, working with brands across the UK and beyond. Most of the work is remote with regular video, written updates and a shared workspace. If you're close, we'll come to you. If you're not, we still find ways to be in the room when it matters.
Book a discovery call. We'll talk through where you are, what you're trying to do and where the gaps are. If we're the right fit, we send a proposal within a week. If we're not, we'll tell you who is.
Book a call > https://calendly.com/popularagency/30min
We work better when the destination is concrete. Revenue target, audience growth, brand outcome, opening week, fundraise milestone. Vague briefs make vague work. Tell us the goal and we'll work backwards from it.
Whether it's a founder, an in-house marketing lead or no-one yet, we can help.
All we to know is who can sign off creative, who can approve spend and who keeps the wheels turning between meetings so that we can deliver.
We don't have a minimum, but the answer changes the strategy. If you're at zero, we'll build the foundation before scaling. If you're already at £20k a month, we'll audit and optimise first. Either way, we won't recommend more spend than the channel can take.
Most teams want both. Almost no one can resource both at the same intensity at the same time. We'll help you decide what to push, and in what order, to get you where you want to be.
The best work happens when pace aligns on both sides. Fast-moving projects only stay smooth when communication, feedback and approvals move at a similar speed throughout the process. If there are internal sign-off delays, planned absences or shifting timelines, tell us upfront and we'll build around them.
