Strategic visibility for design-led spaces.

At The Popular Agency, we work with architecture studios and interior design firms to elevate their brand presence, attract high-calibre clients, and drive sustained demand.

Our approach refines your positioning, enhances your reputation, and transforms your portfolio into a powerful tool for influence, recognition, and growth.

services include:

Strategic Brand Positioning
Develop a distinctive, considered brand narrative that articulates your value with clarity and sets you apart in a competitive market.
Content That Converts
Transform your portfolio into compelling brand assets, from editorial-grade case studies to high-impact social content and visual storytelling..
Paid Social & Google Ads
Reach discerning audiences with precision. Whether targeting developers, homeowners, or commercial collaborators, we ensure your brand is seen where it matters.
Email Marketing & CRM
Cultivate long-term relationships through beautifully executed email campaigns and smart CRM strategy, keeping your brand top of mind at every stage of the decision-making journey.
Event & Partnership Strategy
From curated showroom events to high-profile industry partnerships, we help you create moments that capture attention and build credibility.

READY TO GROW? LET'S CHAT

CASE STUDIES.

MHS Design

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MILLER BROTHERS STONE

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MARK SMITH GLAZING

Mark Smith Glazing, a reputable glazing specialist known for quality craftsmanship, aimed to significantly increase leads and streamline its customer acquisition process.

Challenge
The business struggled with fragmented lead generation processes, an outdated website, and inefficient advertising campaigns that failed to deliver consistent results.
Solution
Implementing a new CRM system unified lead management, streamlined sales processes, and enhanced customer communication. While the business was reluctant to overhaul the entire website, creating new landing pages allowed for more targeted segmentation and messaging. We simultaneously launched Meta Ads and revamped their Google Ads strategy with highly targeted, conversion-focused campaigns.
CTD Scotland

CTD Scotland is an Edinburgh-based main contractor and fit-out specialist, offering expert joinery and building services.

Challenge
Despite a solid track record and stellar reputation, CTD’s online presence lacked consistency and didn’t reflect the scale or quality of their work. Social channels were underutilised, and ad spend wasn’t converting effectively into leads or enquiries.
Solution
We introduced a dual strategy across organic and paid social. A refreshed content plan brought CTD’s commercial projects to life on Instagram and LinkedIn, helping to build trust and industry credibility. Simultaneously, we launched targeted Meta Ads campaigns and refined their ad account structure to prioritise ROAS and lead generation, resulting in a 200% increase in social engagement and a x6.1 return on ad spend.