Launch Campaigns

Launch campaigns that create genuine anticipation and sell out on day one.

Launch campaigns that turn product releases into commercial events

Product launches need strategic coordination across every channel to achieve maximum impact. We create integrated launch campaigns that build anticipation, drive immediate sales and establish long-term market position. From pre-launch teasers and PR outreach to paid media blitzes and influencer seeding, every element is timed and sequenced for maximum commercial impact.

Our product launch agency methodology ensures launches deliver both immediate revenue and sustained brand building. We coordinate across social, email, paid media, influencer and PR channels to create launch moments that your audience genuinely anticipates and competitors notice. Every launch is built around clear revenue targets with performance tracking from day one.

For DTC founders who cannot afford mediocre launches. Whether you are releasing a new product, entering a new market or relaunching an existing line, we bring the strategic planning, creative execution and channel coordination that turns launches into your biggest revenue days of the year.

What's Included

Strategy & discovery session

Custom campaign build

Monthly reporting & optimisation

Dedicated account lead

Ongoing support

[ projects ]

CLIENT NAME
Hospitality
Creative and Digital Agency

WE MAKE BRANDS POPULAR.
THEN WE
SCALE.

The Popular Agency is a design and digital marketing agency powered by bold ideas, market data and an unapologetic obsession with popular culture.  Based in the UK, working globally.

↗ hi@popularagency.co.uk