Paid Social That Turns Scrolls Into Sales.
Paid social is where creativity meets performance. At The Popular Agency, we design and manage Meta and TikTok ad campaigns that capture attention, build engagement and drive measurable growth. Our data-led approach turns creative ideas into campaigns that convert.
why paid social matters.
Paid social matters because it drives revenue at scale. Across the UK, businesses see an average ROAS of 4–8x on well-structured Meta campaigns. For ecommerce brands, paid social is responsible for up to 25–35% of total revenue, with top performers seeing 40%+. TikTok ads deliver higher engagement rates than any other platform, and Meta still drives the highest conversion efficiency, with the cost per acquisition often 30–50% lower than search in competitive categories.
Put simply: paid social gives you reach, relevance and results. It connects creative and culture with targeting and optimisation, allowing brands to scale awareness, drive traffic and turn attention into measurable sales.
our paid social services:
Channel Strategy
We tailor your paid social strategy to your goals and build a full-funnel journey across the platforms best suited to your business needs.
Creative assets
From branded UGC to studio assets, we craft creative that feels native to the feed and reflective of your brand to yield maximum results.
influencer collaborations
Run high-performing creator content through your channels or theirs. We manage all licensing, whitelisting, and media setup. Learn more about influencer marketing here.
performance optimisation
Smart segmentation. Ongoing optimisation. Real-time pivots. We make every pound count with performance-focused ad buying.