[ We make brands popular. then we scale. ]

ADS, CREATIVE, EMAIL & AI VISIBILITY.
One Team. Full Funnel.

No junior account managers. No inflated retainers. No confusion about what's driving growth. Senior marketers that develop a custom strategy that will grow your brand profitably.

£3,999 / month
Typical agency cost £6,000+
★ Other packages available
Paid Social · TikTok and Meta ads geared towards driving profitable new customers.
Creative & UGC · Static, motion, video and UGC, briefed, cast, shot and delivered monthly.
Email · Lifecycle strategy, automation and campaigns that keep customers engaged long after the first purchase.
AI Visibility · Structured content and product data so AI search recommends you, not your competitor.
Full funnel · CRO and creative wired into the same system as paid.
4 senior operators on your account
30 day rolling, no lock in
30 day rolling, no lock in

Start with a conversation

Tell us about your brand. Our founder will get back to you within a few hours.

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★ Reply within 24 hours

Crerar Hotels

Crerar Hotels
Hollywood Browzer
Breathpod
Desert Plunge
Other Realm
Para Daiza
MPACT
Apartment Group
Tweak
Madrugada Hospitality
Rekom UK
Icon Brands Global
Sort Core
Ghost Gastro Group
Original Casuals
Alien Communications
Pleasure Live
Dorsia Leisure
Donny's London
ClubHouse
The Liquid Room
Arcadia
Juump
Harajuku Kitchen
Thai Express

Four reasons growth stalls.

01

You're scaling spend, but not customers.

ROAS looks fine on the dashboard. New customer count is flat. The agency keeps showing you blended numbers and changing the conversation.

02

Your creative looks like everyone else's.

The brief is based on vague audiences, not real people. The brand team and the performance team don't really talk, so you end up with work that's either pretty or punchy, never both.

03

Ads, email and your site live in three different worlds.

Paid pumps traffic. Email recycles your list. The site converts at the same rate it did last year. Nobody's holding the funnel as one thing.

04

You're paying senior fees for junior work.

The pitch had a CMO on the slide. The Slack channel has a 23 year old account exec who's never owned a P&L. You're paying for one and getting the other.

[ receipts ]

GOOD WORK
GOOD NUMBERS

Beauty · Brand + conversion

Conversion 1.5% → 4.8%

We repositioned the brand for a modern beauty customer and rebuilt the site on Shopify around conversion, faster, cleaner and built to sell from the first visit.

stackBrand · Creative · Web Design · CRO · SEO · GEO · Paid Social
View case →
4.8%
Conversion, from 1.5%
68→92
SEO
↑240%
AI discoverability
Hospitality · concept to Launch

3 Weeks to Launch

Casual dining inspired by the underground music scene. We created the launch campaign and digital foundations for a renowned DJ bringing hospitality and culture together.

StackBrand · Creative · Paid Social · Email · Loyalty Engine
View case →
3.2 ROAS
Across Meta + TikTok
34%
Subscription rate
1500+
Customers opening week
Hospitality · Multi-market

4 Brands, 3 Continents

We adapted two established US concepts, created two new hospitality brands and built the foundations for expansion across the UK, Central Asia and the Middle East.

StackBrand · Web · Retention  · Lifecycle  · Paid Social  · Creative
View case →
4
Brands launched
3
Markets entered
2
New concepts
Hospitality · Concept to scaling

From Ghost Kitchen To Dining Destination

We turned a delivery-first challenger into one of the UK's fastest-growing casual dining brands.

StackBrand · Creative · Paid Social · Organic Social  · Partnerships 
View case →
1.2M
TikTok views
22.4%
Average engagement
986K+
Social Likes
START YOUR PROJECT→
Brand & Web Dev · Fixed Fees · From £4,500
[ The POPULAR model ]

Three things.

How the £2,999 plan actually runs. · Read · 90 sec

01

Incremental new customer acquisition

Prospecting split from retention. Spend goes against new customers, not retargeting dressed up as growth.

02

Creative built on persona and data

Real buyers, not generic audiences. Creative and UGC briefed against the triggers that move them, then iterated weekly.

03

Full funnel: ads, creative, CRO

Ads, creative, site. One system, one senior team. A winning angle on Meta lands in your UGC slate and PDPs the same week.

The promise: one senior team, one joined-up strategy and complete accountability.

[ OUR CLIENTS SAY ]
celia gray, associate director, dept. agency

The Popular Agency are my go-to for social media strategy support,  they always come through with original ideas. The entire team are also a delight to work with.

kirsty mackinnon, senior brand director, wemyss family spirits

The Popular Agency are a fantastic partner to work with. They consistently deliver great results and are incredibly supportive throughout every stage of the process.

lucy hanning, creative director, juicy flowers

Chloe & Amanda were absolutely amazing from my very first enquiry right through to the very end. The difference between The Popular Agency and my previous agency was night and day. They really listened, understood exactly what I wanted, and executed it all beautifully. Even now, I can message them whenever I need advice, which means so much! I can’t recommend them enough.

jack denman, founder & ceo, madrugada hospitality

Launching across both London and Dubai brought huge opportunities alongside real operational complexity, but The Popular Agency understood both markets perfectly and helped us navigate with confidence.

simon bays, founder, pleasure events

What they delivered far exceeded our expectations, achieving an excellent return on ad spend and overhauling our email marketing and CRM systems to make audience management so much easier.

daniel foy, founder & ceo, agrigates

Our growth challenge was complex and unique to our market, but The Popular Agency built a strategy tailored to our goals and the results were exceptional. CAC came down, contribution margin went up, and we finally have a measurement model we can actually trust.

Emmett hedigan, co-founder, brew tech

They changed how we talk about our company and gave us the strong foundations we needed.

graham atkinson, co-founder, ghost gastro group

Expanding into new international markets can be overwhelming, but The Popular Agency made the entire process feel clear. From positioning and launch strategy to understanding local audiences, they helped us introduce our concepts overseas without losing what make the brands special.

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RECENT WORK

BREATHPOD

SINGH STREET

DONNY'S LONDON

BUTTA BURGER

SINGH STREET CHA

BAR FRENCHIE

[ Last call ]

Clarity. Creativity. Commercial results.

Four senior operators. Paid social, creative, UGC, email and AI visibility running as one system. £3,999 a month, 30 day rolling, no junior account exec in sight.

We tell you fast if we're a fit, and faster if we're not.

£3,999/ month
All four, included
Get in touch →
  • ✓ Google Ads (PMax, Search, Shopping)
  • ✓ Meta Ads (prospecting + retention)
  • ✓ Creative & UGC (static + motion)
  • ✓ AI Search optimisation (ChatGPT, Claude, Perplexity, Gemini)
  • ✓ Full funnel (CRO + creative + paid as one)
  • ✓ 4 senior operators on every account