Strategic Google Ads Management.

Performance-driven paid search campaigns designed to capture demand, convert high-intent users and deliver measurable ROI.

Unlike social, people on Google tend to already know what they’re looking for. They’re searching with intent. Our job? Make sure it’s you they find.

At The Popular Agency, we run Google Ads campaigns that go beyond clicks. From keyword planning and ad creative to conversion tracking and ongoing optimisation, we build paid Search, Shopping, Display, and YouTube campaigns that are structured for scale and focused on ROI.

Whether you’re looking to launch, grow, or maximise your return on ad spend, we make every pound of your Google Ads budget work harder.

INCLUDES:

  • ✓ Account setup
    ✓ Keyword and competitor research
    ✓ Conversion tracking (GTM / GA4 / Pixel)
    ✓ Creative and copy assets. Your site should feel like your brand. We translate your identity into digital design with custom layouts, typography, colour and hierarchy.

  • ✓ Search term audits
    ✓ Budget pacing and bidding strategy
    ✓ A/B testing and audience segmentation

  • ✓ Brand + performance blend
    ✓ Google Shopping feeds
    ✓ YouTube and display campaigns
    ✓ Retargeting and performance max