Paid Social That Turns Scrolls Into Sales.
In paid social, every second counts.
The right creative, served to the right audience, builds reach, drives revenue and scales brand momentum.
At The Popular Agency, we treat paid social like the high-performance engine it is. From Meta to TikTok, we build campaigns that are precision-targeted, creatively sharp and engineered to convert.
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We tailor your paid social strategy to your goals (awareness, conversion, retention, all of the above) and build a full-funnel journey across Meta, TikTok and beyond.
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From branded UGC to motion-first carousels, we craft assets that feel native to the feed but engineered to convert.
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Run high-performing creator content through your channels or theirs. We manage all licensing, whitelisting, and media setup.
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Smart segmentation. Ongoing optimisation. Real-time pivots. We make every pound count with performance-focused ad buying.
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We track what’s working, kill what isn’t, and double down on what sells.