[ SERVICES ]
LIFECYCLE & RETENTION MARKETING
Turn first orders into lifetime value.
Turn first orders into lifetime value.
LIFECYCLE AND RETENTION MARKETING FOR D2C AND ECOMMERCE BRANDS.
We design and run email, SMS, and on-site lifecycle programs in Klaviyo, Attentive, Postscript, and Mailchimp for D2C and ecommerce brands. From welcome flows and post-purchase journeys through to win-back campaigns and loyalty programs, every flow is built around a revenue number, not a vanity metric.
Acquisition keeps getting more expensive. Retention is the lever that decides whether a D2C business is profitable. We move customers from a one-time purchase into a predictable, repeat-revenue stream.
BRANDS CREATED
EXISTING BRANDS SCALED
WEEK PROJECT DELIVERY
[ WHAT WE DO ]
Campaigns and flows in Klaviyo, Mailchimp, or your platform of choice.
Attentive, Postscript, Klaviyo SMS. Compliant, segmented, revenue-focused.
Customer journey mapping, segmentation logic, and channel orchestration.
Build, launch, and optimise a program that retains the right customers.
Acquisition keeps getting more expensive. Retention is the lever that decides whether a D2C business is profitable. Every flow we build is tied to a revenue number, not an open rate.
This is what we have built for D2C brands for years. Not a side service.
Our work passes platform best-practice review.
Your audience can tell the difference.
We report on what moves the business, not what makes the dashboard look busy.
Your list is not one audience. We do not treat it like one.
Subject lines, send time, segment, creative. Monthly A/B testing as standard.
[ work ]
The Popular Agency transformed our brand from the ground up. Within three months of launch, inbound leads doubled.
They took a complex brief and delivered a brand identity that captured exactly who we are. The website build was seamless.
From strategy through to launch, the team felt like an extension of ours. The results speak for themselves.
Every project is scoped to your needs, but typically includes brand strategy, visual identity (logo, colour, typography), brand guidelines, and initial creative applications like business cards, social templates, or pitch decks.
Most projects run between 6 and 12 weeks from kickoff to launch. Timelines depend on scope, but we always agree on a clear schedule before starting.
Both. We work with early-stage companies building their first brand and established businesses going through a rebrand or repositioning.
Yes. We design and develop all websites on Webflow. It gives you a fast, responsive site with a CMS you can update yourself without needing a developer.
We offer ongoing retainer packages covering creative support, content, campaign management, and website updates. Most clients stay with us long after launch.
Yes. We write brand messaging, website copy, and campaign content as part of the project. If you have an in-house writer, we are happy to collaborate.
The Popular Agency is a design and digital marketing agency powered by bold ideas, market data and an unapologetic obsession with popular culture. Based in the UK, working globally.
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