Lifecycle and Retention Marketing
[ SERVICES ]

LIFECYCLE & RETENTION MARKETING

Turn intial transactions into lifetime value.

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Crerar Hotels

Crerar Hotels
Hollywood Browzer
Breathpod
Desert Plunge
Other Realm
Para Daiza
MPACT
Apartment Group
Tweak
Madrugada Hospitality
Rekom UK
Icon Brands Global
Sort Core
Ghost Gastro Group
Original Casuals
Alien Communications
Pleasure Live
Dorsia Leisure
Donny's London
ClubHouse
The Liquid Room
Arcadia
Juump
Harajuku Kitchen
Thai Express

The First Purchase Is Only The Beginning.

Most brands spend the majority of their budget trying to acquire new customers while doing very little to keep the existing ones engaged. That’s expensive.

Retention changes the trajectory.

Lifecycle marketing focuses on what happens after the first click, booking or purchase: building systems that increase repeat behaviour, strengthen customer relationships and improve long-term value over time.

Generic newsletters and mass promotions get ignored. The brands performing best are the ones sending the right message, to the right person, at the right moment in the customer journey.

The Popular Agency designs and manages lifecycle systems across email, SMS and on-site retention for ecommerce, hospitality and lifestyle brands. From welcome flows and post-purchase journeys through to win-back campaigns and loyalty programs, every flow is designed around revenue, not metrics.

As acquisition becomes more competitive, retention increasingly determines whether brands grow profitably or simply spend more to stand still. We turn first-time buyers into repeat customers, and repeat customers into predictable revenue.

55+

BRANDS CREATED

40+

EXISTING BRANDS SCALED

4-12

WEEK PROJECT DELIVERY

[ WHAT WE DO ]

Email & SMS Strategy

Retention systems designed around customer behaviour, timing and lifetime value.

Customer Journey Mapping

Understanding where customers drop off, return or need stronger reasons to stay engaged.

Automated Lifecycle Flows

Behaviour-led automations that keep customers moving through the funnel naturally.

Retention & Loyalty Strategy

Building repeat behaviour through stronger incentives, timing and customer experience.

CRM Segmentation

Smarter audience segmentation for more relevant communication and better conversion.

Subscription & Replenishment Journeys

Automated systems designed to support repeat purchasing and recurring revenue.

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[ OUR PROCESS ]

01

Audit

  • Current flows, segments, and deliverability review
  • Revenue contribution by channel and flow
  • Tech stack and integration check

02

Strategy

  • Customer journey mapping and segmentation logic
  • Channel mix and orchestration plan
  • Creative and content calendar

03

Build

  • Welcome, browse abandon, and post-purchase flows
  • Win-back, replenishment, and VIP programs
  • On-brand templates and modular content blocks

04

Optimise

  • A/B testing on subject, send time, and segment
  • Quarterly cohort and LTV review
  • Continuous iteration on creative and offer
[ OUR CLIENTS SAY ]
celia gray, associate director, dept. agency

The Popular Agency are my go-to for social media strategy support,  they always come through with original ideas. The entire team are also a delight to work with.

kirsty mackinnon, senior brand director, wemyss family spirits

The Popular Agency are a fantastic partner to work with. They consistently deliver great results and are incredibly supportive throughout every stage of the process.

lucy hanning, creative director, juicy flowers

Chloe & Amanda were absolutely amazing from my very first enquiry right through to the very end. The difference between The Popular Agency and my previous agency was night and day. They really listened, understood exactly what I wanted, and executed it all beautifully. Even now, I can message them whenever I need advice, which means so much! I can’t recommend them enough.

jack denman, founder & ceo, madrugada hospitality

Launching across both London and Dubai brought huge opportunities alongside real operational complexity, but The Popular Agency understood both markets perfectly and helped us navigate with confidence.

simon bays, founder, pleasure events

What they delivered far exceeded our expectations, achieving an excellent return on ad spend and overhauling our email marketing and CRM systems to make audience management so much easier.

daniel foy, founder & ceo, agrigates

Our growth challenge was complex and unique to our market, but The Popular Agency built a strategy tailored to our goals and the results were exceptional. CAC came down, contribution margin went up, and we finally have a measurement model we can actually trust.

Emmett hedigan, co-founder, brew tech

They changed how we talk about our company and gave us the strong foundations we needed.

graham atkinson, co-founder, ghost gastro group

Expanding into new international markets can be overwhelming, but The Popular Agency made the entire process feel clear. From positioning and launch strategy to understanding local audiences, they helped us introduce our concepts overseas without losing what make the brands special.

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Creative and Digital Agency

WE MAKE BRANDS POPULAR.
THEN WE
SCALE.

The Popular Agency is a design and digital marketing agency powered by bold ideas, market data and an unapologetic obsession with popular culture.  Based in the UK, working globally.

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