[ SERVICES ]
SEARCH & AI VISIBILITY
Get found by humans and AI. Be cited by both.
Get found by humans and AI. Be cited by both.
SEARCH AND AI VISIBILITY FOR THE 2026 SEARCH LANDSCAPE.
We run technical SEO, content strategy, and Generative Engine Optimisation programs for ecommerce and hospitality brands. From schema and Core Web Vitals through to llms.txt, AI crawler accessibility, and citation-ready content, we earn visibility on Google, AI Overviews, ChatGPT, and Perplexity.
Search has changed. The brands that win the next ten years are the ones citable by the answer engines, not just rankable on the blue links. We work to current Google and LLM behaviour, not playbooks from two years ago.
BRANDS CREATED
EXISTING BRANDS SCALED
WEEK PROJECT DELIVERY
[ WHAT WE DO ]
Crawl, indexability, schema, Core Web Vitals, security headers.
Citation-ready content, llms.txt, AI crawler access, brand mention building.
Pillar and cluster planning, intent mapping, briefs designed to be quoted.
Templated pages at scale for service-area, comparison, and integration coverage.
Search has changed. Most agencies are still working from playbooks written before AI Overviews launched. We are not.
Current Google and LLM behaviour, not stale 2023 guidance.
We have been shipping GEO programs since AI Overviews went live.
No handoffs between technical SEO and a content team that never speak.
What moved, what did not, and why. Including the months we got it wrong.
We measure brand mention share in LLMs, not just keyword positions.
GBP, hreflang, and multi-region setups handled in-house.
[ work ]
The Popular Agency transformed our brand from the ground up. Within three months of launch, inbound leads doubled.
They took a complex brief and delivered a brand identity that captured exactly who we are. The website build was seamless.
From strategy through to launch, the team felt like an extension of ours. The results speak for themselves.
Every project is scoped to your needs, but typically includes brand strategy, visual identity (logo, colour, typography), brand guidelines, and initial creative applications like business cards, social templates, or pitch decks.
Most projects run between 6 and 12 weeks from kickoff to launch. Timelines depend on scope, but we always agree on a clear schedule before starting.
Both. We work with early-stage companies building their first brand and established businesses going through a rebrand or repositioning.
Yes. We design and develop all websites on Webflow. It gives you a fast, responsive site with a CMS you can update yourself without needing a developer.
We offer ongoing retainer packages covering creative support, content, campaign management, and website updates. Most clients stay with us long after launch.
Yes. We write brand messaging, website copy, and campaign content as part of the project. If you have an in-house writer, we are happy to collaborate.
The Popular Agency is a design and digital marketing agency powered by bold ideas, market data and an unapologetic obsession with popular culture. Based in the UK, working globally.
↗ hi@popularagency.co.ukNeed to increase traffic? Explor Web Design & Build.
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