Web Design and Build

WEB DESIGN & BUILD

Sites that load fast, look unmistakeable, and convert hard.

WORK
CLIENT NAME

WEB DESIGN AND BUILD FOR ECOMMERCE AND HOSPITALITY BRANDS.

We design and build high-performance websites in Webflow, Shopify, and headless platforms for D2C, ecommerce, and hospitality brands. From conversion-focused marketing sites and Shopify storefronts to landing page programs and full site migrations, we ship sites that load fast and convert hard.

Every project starts with what the site has to do for the business, then works backwards into how it should look. The CMS is structured so your team can edit without breaking it.

55+

BRANDS CREATED

40+

EXISTING BRANDS SCALED

4-12

WEEK PROJECT DELIVERY

Webflow Design and Build

Marketing sites, content sites, and landing pages built to ship revenue.

Shopify Builds

Themes, custom sections, and headless storefronts for D2C brands.

Conversion Rate Optimisation

Quantitative and qualitative testing on live sites. Built to a hypothesis.

Site Migrations

From Squarespace, WordPress, or legacy CMS into Webflow or Shopify with no SEO loss.

WHY THE POPULAR AGENCY

A website should ship revenue, not awards. We design and build sites that load fast, convert hard, and are structured so your team can actually run them.

Build Velocity

We ship in weeks, not quarters, without skipping QA.

CRO Baked In

Every section is built to a hypothesis. Tested before launch.

No Agency Lock-In

Your team owns the CMS and can run the site without us.

Search-Ready Out of the Box

Schema, semantic structure, and AI crawler access from day one.

Brand and Build Together

Same team that designs the brand builds the site. No handoff loss.

Webflow and Shopify Native

Webflow Pro Partner with a long Shopify track record.

OUR PROCESS

01

Audit

  • Where the current site leaks revenue and SEO equity
  • Technical performance and accessibility review
  • Heatmap and analytics analysis

02

Architecture

  • Sitemap, page roles, and conversion paths
  • Wireframes and content hierarchy
  • Component and CMS structure planning

03

Design and Build

  • High-fidelity Figma design across breakpoints
  • Webflow, Shopify, or headless development
  • CMS structured for editor independence

04

Launch and Tune

  • Migration, redirects, and QA
  • 30-day post-launch optimisation period
  • Ongoing CRO testing and reporting

WHAT OUR CLIENTS SAY

★★★★★

The Popular Agency transformed our brand from the ground up. Within three months of launch, inbound leads doubled.

[Client Name]

[Company]

★★★★★

They took a complex brief and delivered a brand identity that captured exactly who we are. The website build was seamless.

[Client Name]

[Company]

★★★★★

From strategy through to launch, the team felt like an extension of ours. The results speak for themselves.

[Client Name]

[Company]

[ work ]

No items found.
[ SEE ALL PROJECTS → ]

FREQUENTLY ASKED QUESTIONS

What does a branding project include?

+

Every project is scoped to your needs, but typically includes brand strategy, visual identity (logo, colour, typography), brand guidelines, and initial creative applications like business cards, social templates, or pitch decks.

How long does a brand and website project take?

+

Most projects run between 6 and 12 weeks from kickoff to launch. Timelines depend on scope, but we always agree on a clear schedule before starting.

Do you work with startups or only established businesses?

+

Both. We work with early-stage companies building their first brand and established businesses going through a rebrand or repositioning.

Can you build our website on Webflow?

+

Yes. We design and develop all websites on Webflow. It gives you a fast, responsive site with a CMS you can update yourself without needing a developer.

What happens after launch?

+

We offer ongoing retainer packages covering creative support, content, campaign management, and website updates. Most clients stay with us long after launch.

Do you handle content and copywriting too?

+

Yes. We write brand messaging, website copy, and campaign content as part of the project. If you have an in-house writer, we are happy to collaborate.

Creative and Digital Agency

WE MAKE BRANDS POPULAR.
THEN WE
SCALE.

The Popular Agency is a design and digital marketing agency powered by bold ideas, market data and an unapologetic obsession with popular culture.  Based in the UK, working globally.

↗ hi@popularagency.co.uk