[ SERVICES ]
STRATEGY & LEADERSHIP
Senior thinking. Senior delivery. Senior accountability.
Senior thinking. Senior delivery. Senior accountability.
Crerar Hotels
STRATEGIC LEADERSHIP Without the Full-Time Overhead.
Not every business has the resources for an in-house marketing team. Then there are brands that already have capable teams in place, but would benefit from more senior strategic input, clearer leadership or additional experience during periods of growth, transition or pressure. Others simply need access to high-level marketing expertise without the cost and commitment of a full-time senior hire. This is what's known as fractional support.
The Popular Agency work alongside founders, leadership teams and internal marketing departments to bring structure, clarity and momentum to growth-stage businesses.
And when you need change fast, our strategic sprints and workshops compress months of thinking into days. Either way, you get senior expertise at the moments your business needs it most.
working with brands in transition.
Fractional support offers the greatest value when businesses are moving quickly or navigating complexity.
That might mean scaling into new markets, preparing for investment or launching entirely new concepts. For other brands, it’s about restructuring internal teams, improving marketing efficiency, refining positioning or rebuilding digital infrastructure as the business evolves.
Sometimes the challenge is operational. Sometimes it’s strategic. Often, it’s both at once.
BRANDS CREATED
EXISTING BRANDS SCALED
WEEK PROJECT DELIVERY
[ WHAT WE DO ]
Senior strategic support embedded into the business without the commitment of a full-time hire.
Connecting positioning, marketing and commercial goals into clearer long-term direction.
Improving how internal teams and workflows operate day to day.
Helping brands modernise systems, platforms and operational infrastructure more effectively.
Focused sessions designed to align teams, sharpen priorities and unlock momentum.
Understanding new audiences, regions and competitive landscapes before brands scale into them.
A Fractional CMO leads your marketing strategy and team on a part-time basis, typically one to two days per week. They own quarterly planning, channel strategy, team development and growth targets. You get senior expertise at the executive table without the full-time cost.
Fractional engagements typically run three to twelve months with a defined hourly commitment. Strategic sprints run one to three weeks. Workshops are usually one to three days.
Fractional works when you need senior thinking but cannot justify a full-time hire, when you are between hires, or when you want to test a strategic direction before committing. If your role is genuinely full-time work, a permanent hire is the better option.
Absolutely not. We work with start-ups looking for senior firepower early on, scale-ups in growth mode, and established brands going through repositioning or restructuring. The common thread is forward momentum.
An intensive workshop format that compresses a strategic decision into days rather than months. We have run sprints on brand positioning, channel mix, market entry and team structure. You leave with a documented plan ready to execute.
Both, depending on the engagement. Fractional roles take real ownership including team management, vendor decisions and budget. Sprints and workshops are advisory by design. We are clear up front about which mode applies.
The Popular Agency is a design and digital marketing agency powered by bold ideas, market data and an unapologetic obsession with popular culture. Based in the UK, working globally.
↗ hi@popularagency.co.uk↗ Book a discovery callGood taste means nothing if it doesn’t perform. Our brands, campaigns and creative assets don’t just look good. They deliver measurable outcomes.
No disappearing strategists, no hand-offs, no 'off-shoring'. The people you meet at the beginning are the people who do the work.
We work alongside internal teams, founders and stakeholders as a genuine extension of the business, building relationships designed to support the business long term.
We take a wider view of how every part of the business connects. Joined-up systems create stronger customer journeys, faster execution and more efficient growth over time.
Clients receive shared access to project management systems for full visibility into timelines, tasks and progress, alongside clear monthly reporting focused on performance, priorities and commercial impact.
Our work is shaped by extensive hands-on experience across brand, growth and digital operations. We stay immersed in trends, data and consumer behaviour so our clients can focus on what they do best.
Need to grow demand once your strategy is set? Explore brand and creative direction.
Looking to operationalise what your strategy unlocks? See AI and automation and web design and build.
Fractional leadership starts from £3,500 a month, one to two days a week, three-month minimum. Or start smaller with a £495 audit and see how we think first.
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