[ SERVICES ]
STRATEGY & LEADERSHIP
Senior thinking. Senior delivery. Senior accountability.
Senior thinking. Senior delivery. Senior accountability.
Crerar Hotels
STRATEGIC LEADERSHIP AND ADVISORY FOR AMBITIOUS BRANDS.
We embed senior marketing leadership into your business on a fractional or project basis. Fractional CMOs, brand directors, and ecommerce leads bring decades of experience to bear on the decisions that actually move your numbers, without the cost of a full-time hire.
When you need clarity fast, our strategic sprints and workshops compress months of thinking into days. Either way, you get senior expertise at the moments your business needs it most.
BRANDS CREATED
EXISTING BRANDS SCALED
WEEK PROJECT DELIVERY
[ WHAT WE DO ]
Senior marketing leadership without the senior salary.
CMO-level marketing strategy without the six-figure salary.
Senior ecommerce expertise that turns browsers into buyers, on demand.
Senior brand direction that makes your business genuinely popular.
Develop marketing teams that drive growth independently.
Strategic clarity in days, not months. Intensive workshops that produce actionable plans.
Most agencies sell tactics. Senior strategy is harder to find, and harder still to find on demand. We bring decades of D2C, ecommerce and hospitality leadership to teams that need it now, not after a six-month hiring process.
Every fractional role is filled by someone who has done the job permanently before, more than once.
We work inside your team. Slack, standups, planning sessions. Not from an ivory tower.
Every engagement starts with a business outcome and a clear measure of success.
Brand, performance, retention, ecommerce, AI. We have led across the full stack.
Need clarity in a fortnight? Workshops compress strategic decisions into days.
We leave teams more capable than we found them. That is the point.
[ work ]
The Popular Agency transformed our brand from the ground up. Within three months of launch, inbound leads doubled.
They took a complex brief and delivered a brand identity that captured exactly who we are. The website build was seamless.
From strategy through to launch, the team felt like an extension of ours. The results speak for themselves.
A Fractional CMO leads your marketing strategy and team on a part-time basis, typically one to two days per week. They own quarterly planning, channel strategy, team development and growth targets. You get senior expertise at the executive table without the full-time cost.
Fractional engagements typically run six to twelve months minimum, with quarterly reviews. Strategic sprints run one to three weeks. Workshops are usually one to three days. We will be honest if a short engagement will not move the needle.
Fractional works when you need senior thinking but cannot justify a full-time hire, when you are between hires, or when you want to test a strategic direction before committing. If your role is genuinely full-time work, a permanent hire is the better option.
No. We work with funded startups looking for senior firepower early on, scale-ups in growth mode, and established brands going through repositioning or restructuring. The common thread is real ambition.
An intensive workshop format that compresses a strategic decision into days rather than months. We have run sprints on brand positioning, channel mix, market entry and team structure. You leave with a documented plan ready to execute.
Both, depending on the engagement. Fractional roles take real ownership including team management, vendor decisions and budget. Sprints and workshops are advisory by design. We are clear up front about which mode applies.
The Popular Agency is a design and digital marketing agency powered by bold ideas, market data and an unapologetic obsession with popular culture. Based in the UK, working globally.
↗ hi@popularagency.co.uk↗ Book a discovery callNeed to grow demand once your strategy is set? Explore brand and creative direction.
Looking to operationalise what your strategy unlocks? See AI and automation and web design and build.
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